http://www.foliomag.com/webinars/rss/4 en http://www.foliomag.com/webinars/34498 Applying New Technologies to Improve Your Multimedia MarketingPublishing has evolved into a multi-media enterprise, encompassing a growing number of content distribution channels and a diverse set of revenue generating activities. The challenge is to actively engage audiences across each of the diverse channels and drive revenue from these activities. Executing on this effectively is far more difficult than knowing you need to do it. Media companies need deeper audience relationships and the ability to rapidly monetize those relationships in the most efficient manner. This requires: centralized and actionable audience data; accelerated content and offer testing cycle times and dramatically improved staff productivity. These can only be achieved by application of powerful new technologies. A new generation of audience-management solutions is available to provide publishers with alternatives to legacy systems and vendors, offering greater publisher and user simplicity and control. This will enable broadening and diversifying channels and revenue generating activities, helping publishers establish a broad financial foundation, and positioning them for profitability and growth. In this Webinar, we offer a look at the characteristics of these emerging systems, and how you can leverage them to gain control and increase revenue! emedia and Technology Sales and Marketing Thu, 07 May 2009 17:02:39 -0400 epeterson 34498 at http://www.foliomag.com http://www.foliomag.com/webinars/32355 Agile Content Networks: Improving the User Experience for Online Media Perhaps the biggest challenge for online media is delivering a site that is so distinctive and rich in content and functionality that it becomes the primary destination for your target audience. You need compelling content, an engaging user experience AND quick, innovative launches so your site stands out and attracts the maximum number of loyal readers, who are valuable prospects for your advertisers. If you haven’t yet embraced the latest dynamic, information-rich, interactive capabilities on your website, you may be missing your goals by under-serving the needs of both your site visitors and your advertisers. Join us for an interactive discussion on strategies to seamlessly develop a large array of special-purpose channels and microsites – and simultaneously offer a vastly improved experience for your readers. emedia and Technology Thu, 12 Feb 2009 12:20:53 -0500 epeterson 32355 at http://www.foliomag.com http://www.foliomag.com/webinars/29814 Analyzing Web Development OptionsAs the majority of publishers extend their print brand into an online presence, there are many factors to consider in creating a good-looking and easily monetized final product. Shrinking budgets make it necessary that publishers only invest in those development options that most effectively drive traffic and appeal to advertisers. From technical construction, design, implementation, promotion and determining user needs, this Webinar outlines what questions you should be asking when creating and updating your digital property. emedia and Technology Editorial Fri, 09 Jan 2009 13:33:54 -0500 epeterson 29814 at http://www.foliomag.com http://www.foliomag.com/webinars/29800 Starting and Growing a Company in the E-Media AgeAt a time when most publishers are cutting back on new products, there is an opportunity for a startup to grab market share. This Webinar will look at the realities of launching (and growing) a new company or spin-off in today’s market, including how to get funding, how to plan your product mix, how to budget, how to win commitments from advertisers and how to set achievable goals that will position your company up for the turnaround. emedia and Technology eMedia and Technology Fri, 09 Jan 2009 11:31:44 -0500 epeterson 29800 at http://www.foliomag.com http://www.foliomag.com/webinars/28743 Virtual Events: How to Generate Revenue Year RoundVirtual events provide publishers multiple means to generate revenue, extend reach, and increase brand awareness—and that’s just for a single event. Leveraged optimally, a 'virtual event center' will become core to your eMedia strategy. Come join us for this interactive session and discover how a virtual event center can be used for webinar series, custom media, roundtables or a virtual conference. Learn from industry experts how virtual event centers can help you build an annuity revenue stream all year long. emedia and Technology M and A and Finance Wed, 17 Dec 2008 12:50:27 -0500 epeterson 28743 at http://www.foliomag.com http://www.foliomag.com/webinars/4046 The Social Media Reality CheckLearn how publishers-both b-to-b and consumer-have developed a successful social media network that draws both reader interest and sponsor participation both online and in print. emedia and Technology B2B Consumer Sun, 25 Nov 2007 07:37:36 -0500 4046 at http://www.foliomag.com http://www.foliomag.com/webinars/3187 Digital Magazines: The Perspective You Didn't Know You Were MissingDigital magazines are proliferating, and as they do, the way people use them and view them is changing as well. From PDFs to browser-based, from tech-focused markets to social media: it’s only the beginning. Tune in for a complete look at the past, present and future of digital magazines. emedia and Technology digital edition digital magazine Wed, 11 Jul 2007 03:00:00 -0400 3187 at http://www.foliomag.com http://www.foliomag.com/webinars/3185 Online Publishing is Quietly SucceedingOnline Publishing is becoming a recognized and necessary part of the publishing industry’s future. However, many publishers are still struggling to deliver a quality product online and are losing traffic, subscriptions and revenue because of it. In the end, the difference between the business that succeeds online and the one that fails has everything to do with business focus – not technology issues. Join us as we discuss best practices and truths about successful online publishing. emedia and Technology Thu, 07 Jun 2007 03:00:00 -0400 3185 at http://www.foliomag.com