http://foliomag.com/webinars/rss/4 en http://foliomag.com/webinars/13887 Can Web 2.0 Ruin Online Publishing? In our continuing Folio Webinar series: Online Marketing to Online Publishing, Robert Rose, VP of Marketing and Product Strategy at CrownPeak, will look at how online marketers have been using Web 2.0 and how we can apply what they've learned to online publishing. We’ll unwrap the hype of Web 2.0 and discuss the realities of what these capabilities will mean for online publishing. Specifically, we'll look at a few Web 2.0 capabilities and some helpful safety tips as you decide when and how to deploy them...or not deploy them! emedia and Technology Mon, 05 May 2008 11:38:57 -0400 epeterson 13887 at http://foliomag.com http://foliomag.com/webinars/6431 The Secrets to Creating a Successful Webinar BusinessIn many markets, the Webcast has become a major new educational tool that combines the direct knowledge-sharing of a traditional face-to-face event with the convenience of never having to leave the office. And for many publishers, it is an important new business, combining for marketers the immediacy of the live event with the marketing exposure of print with the tangible benefit of qualified leads. In this Webinar we identify the key elements of building or expanding a successful Webinar business, including business model (paid attendees or sponsor-funded, custom or edit-driven); pre-event marketing; presentation formats; sponsor participation; lead generation; sales strategies, and more. This is a must-attend Webinar for anyone comtemplating a successful new Webinar initiative. emedia and Technology eMedia and Technology Fri, 04 Jan 2008 11:57:10 -0500 epeterson 6431 at http://foliomag.com http://foliomag.com/webinars/6430 Digital Magazines 2008: Shift in Technology, Shift in PsychologyOnce, digital magazines were viewed as a transitional technology. Now, it's clear that adoption rates for digital magazines keep growing as more and more publishers, advertisers and readers come to see the value of the format. And technical capabilities have improved. What was once used as a cost-saving device has emerged as an intriguing hybrid model--combining useful elements of print and online. In this Webinar we explore why there was a shift in how these products are perceived and how publishers are leveraging digital editions in new and profitable ways. emedia and Technology eMedia and Technology Fri, 04 Jan 2008 11:55:22 -0500 epeterson 6430 at http://foliomag.com http://foliomag.com/webinars/6426 Publishing in the E-Media AgeAccording to a recent report, there were 615 online M & A media deals in 2007, accounting for $44 billion. There were 207 digital initiatives announced by consumer magazines in 2007. Not that you needed proof—we all know that the Web is a BIG deal. This FOLIO: webinar will address how online media is changing the magazine industry in drastic, deep ways—from M & A to hiring to content development—and give magazine executives specific strategies to traverse the ever-changing online media marketplace. emedia and Technology Sales and Marketing Fri, 04 Jan 2008 11:48:41 -0500 epeterson 6426 at http://foliomag.com http://foliomag.com/webinars/4046 The Social Media Reality CheckLearn how publishers-both b-to-b and consumer-have developed a successful social media network that draws both reader interest and sponsor participation both online and in print. emedia and Technology B2B Consumer Sun, 25 Nov 2007 07:37:36 -0500 mtownsley 4046 at http://foliomag.com http://foliomag.com/webinars/4045 How to Relaunch Your Publishing Web SiteWe all go through it whether we plan it or not or whether we want to or not...relaunching the Web site. Regardless of why you're doing it there are some key things that all publishers need to consider when planning for your next launch. Join Jim Howard, CEO of CrownPeak Technology, as he discusses the most important things to consider when planning a relaunch by simply concentrating on driving more traffic, bigger lists with more value, and new programs for your sales people to sell. emedia and Technology Sun, 25 Nov 2007 07:35:46 -0500 mtownsley 4045 at http://foliomag.com http://foliomag.com/webinars/4039 Next Generation Digital EditionsDuring the Digital Edition University course, publishers have been treated to a historical perspective on the industry as well as given a sneak peek into revenue generation strategies currently being utilized to drive hard profits to the bottom line. For our final course, we'll learn what trends are coming and where the category is moving from some of the brightest minds covering the space. emedia and Technology digital editions Sun, 25 Nov 2007 07:16:29 -0500 mtownsley 4039 at http://foliomag.com http://foliomag.com/webinars/3187 Digital Magazines: The Perspective You Didn't Know You Were MissingDigital magazines are proliferating, and as they do, the way people use them and view them is changing as well. From PDFs to browser-based, from tech-focused markets to social media: it’s only the beginning. Tune in for a complete look at the past, present and future of digital magazines. emedia and Technology digital edition digital magazine Wed, 11 Jul 2007 03:00:00 -0400 mtownsley 3187 at http://foliomag.com http://foliomag.com/webinars/3185 Online Publishing is Quietly SucceedingOnline Publishing is becoming a recognized and necessary part of the publishing industry’s future. However, many publishers are still struggling to deliver a quality product online and are losing traffic, subscriptions and revenue because of it. In the end, the difference between the business that succeeds online and the one that fails has everything to do with business focus – not technology issues. Join us as we discuss best practices and truths about successful online publishing. emedia and Technology Thu, 07 Jun 2007 03:00:00 -0400 mtownsley 3185 at http://foliomag.com