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Web Site and Mobile Engagement Strategies

dsikes — Wed, 08 Feb 2012 09:20:35 -0500

Web Site and Mobile Engagement StrategiesAs audiences take their content to go, publishers are adapting their web presences for full impact on any device. In this webinar, we take a step-by-step approach to how publishers are optimizing their web offerings for multi-platform access, easy sharing and simplified navigation on tablets, smartphones and more.We'll also learn tricks and tips to keep audience engaged: from increasing visitor frequency to lengthening engagement times.

Digital Distribution, Apps and Audience Development

dsikes — Wed, 11 Jan 2012 09:54:16 -0500

Digital Distribution, Apps and Audience DevelopmentPublishers are slowly learning who their app audience is, along with their preferences, and with that, how to better monetize their mobile-app initiatives. But as the device world changes so do distribution and marketing opportunities. Join us in this webinar to learn how publishers are dialing in distribution and marketing tactics for their apps and what they're discovering about their audience along the way.

Driving Engagement and Revenue with Digital Audio Content

dsikes — Wed, 11 Jan 2012 09:35:14 -0500

Driving Engagement and Revenue with Digital Audio ContentDigital audio content is proving to be a critical tactic for driving Web site engagement and community and has also shown it can be a significant contributor to incremental revenues. The process of building audio content has progressed with cloud-based applications, allowing content publishers to sidestep piecemeal approaches. Join us for this free webinar as we explore how publishers are driving revenue and engagement with robust, interactive audio content.

Revenue Generation for Mobile Apps

dsikes — Mon, 28 Nov 2011 16:04:21 -0500

Revenue Generation for Mobile AppsFor many publishers, the lessons learned over the past year from being an earlyadopter of mobile apps were payment enough. But now, apps need to come intotheir own as revenue-generators. In this Webinar, publishers from a variety of different industry sectors will share how they are going beyond the hype to drive dollars for themselves and their clients, often integrating apps with more traditional channels like print to do so. Learn how advertising, e-commerce and subscription sales are starting to put apps on the fast track.

The 2011 State of the Digital Edition Industry

dsikes — Thu, 27 Oct 2011 14:46:14 -0400

The 2011 State of the Digital Edition IndustryOnly a short time ago, digital editions were seen as a novelty or - at best - a cost savings tool. But recent developments have poised this product to leap to the forefront of publishers' revenue generation plans and serve as their flagship on devices like the iPad. But has it delivered? This insightful webinar is none like no other, as the contents come directly from the publishing community. Survey results regarding audience development and revenue growth from digital editions will show where the industry is today and where it's going. Are the success stores in the BtoB section, BtoC or both? Does it matter whether or not you're using a self-service digital magazine platform? And where does mobile fit into the mix? How many publishers are pushing the envelope with unique designed for digital publications? Join us to find out!

Your Complete Guide to Publication Printers: What They Offer and What You Need

dsikes — Tue, 11 Oct 2011 12:00:55 -0400

Your Complete Guide to Publication Printers: What They Offer and What You Need Choosing a printer remains your single most important vendor choice, even as media migrates online. In fact, it’s more important than ever in some respects because printers are playing an increasing role in other publishing services, from digital magazines, Web development and apps to database management and online content management systems. But just because the printer offers an array of services doesn’t mean their solutions—including printing your magazine, are the perfect fit. Thankfully, we’ve got some people who have been down the road on this complex analysis, crunched some numbers, learned some hard lessons and come up with some innovative ways of doing business. Two of them will join us in this must-attend Webinar, where we share the secrets for pricing, standards of service, digital add-ons, distribution and at the end of the day, "the right fit," between printer and media company.

Your Complete Guide to Publication Printers: What They Offer and What You Need

dsikes — Thu, 06 Oct 2011 17:03:52 -0400

Your Complete Guide to Publication Printers: What They Offer and What You NeedChoosing a printer remains your single most important vendor choice, even as media migrates online. In fact, it’s more important than ever in some respects because printers are playing an increasing role in other publishing services, from digital magazines, Web development and apps to database management and online content management systems. But just because the printer offers an array of services doesn’t mean their solutions—including printing your magazine, are the perfect fit. Thankfully, we’ve got some people who have been down the road on this complex analysis, crunched some numbers, learned some hard lessons and come up with some innovative ways of doing business. Two of them will join us in this must-attend Webinar, where we share the secrets for pricing, standards of service, digital add-ons, distribution and at the end of the day, “the right fit,” between printer and media company.

Actionable Media Trends in the Technology Revolution

dsikes — Mon, 03 Oct 2011 17:29:58 -0400

Actionable Media Trends in the Technology RevolutionFully understanding the scope of the media industry transformation is no easy task. Join Michael Hughes, managing director of research and consulting at Red 7 Media, and Kristin Runyan, CIO and VP of Product Management at CDS Global, to gauge emerging trends and learn about the technology available to support the digital revolution.

Unlocking the Digital Revenue Potential of Your Archived Content

dsikes — Tue, 13 Sep 2011 09:02:18 -0400

Unlocking the Digital Revenue Potential of Your Archived ContentAs most publishers focus on the push to get new content digitized, too often, past issues are overlooked. Here, Playboy magazine shares how they turned old magazine content into gold by creating digital archives for reader access. While pricing models may differ (Playboy charges for access to its archives, while others may choose to use the collection as a value add for subscribers), results are the same: a valuable new service for publishers, and a newly engaged audience.

Magazine Manufacturing and Production Survey: Analyzing The Results

dsikes — Thu, 08 Sep 2011 16:44:29 -0400

Magazine Manufacturing and Production Survey: Analyzing The ResultsEven with all the focus on digital media businesses, print manufacturing is getting increasingly sophisticated as well. So much is happening in the areas of press automation, color management, supply-chain automation, moving content from platform-to-platform and more, but it's easy to forget what a vital piece of the business this remains—and how fast things are moving in ways that will save your business money and create opportunities. The good news: Publishers aren’t cutting manufacturing and production budgets as much as they did last year. The bad news: They aren’t exactly investing in magazine manufacturing and production, either. Join us as publishers share their results from the automated workflow, with exclusive empirical data directly from our 2011 Manufacturing and Production Survey and a high-level panel of manufacturing executives.