http://foliomag.com/webinars/rss en http://foliomag.com/webinars/14677 Why Publishers Are Building New Repositories for Content DeliveryThe most successful online publishers are adopting the XML format for creating, storing and delivering online content in a way that is easily consumable and searchable by users. Learn more about the trend toward XML content repositories in this live, educational webinar, featuring Luther Andal, Director of Technology for Blood-Horse Publications and Matt Turner, Senior Consultant for Mark Logic Corporation. They will discuss the relevance of native XML repositories and metadata, and how this type of repository can help you create derivative products by leveraging existing content. Luther will share his own success story, including the business drivers and pain points that led to a centralized repository, convincing management to invest in technology, and lessons learned. Association and Non-Profit Association and Non-Profit Audience Development B2B City and Regionals Consumer Design and Production Editorial eMedia and Technology M and A and Finance People on the Move Sales and Marketing Tue, 20 May 2008 13:02:16 -0400 epeterson 14677 at http://foliomag.com http://foliomag.com/webinars/14674 Why Publishers Are Building New Repositories for Content DeliveryThe most successful online publishers are adopting the XML format for creating, storing and delivering online content in a way that is easily consumable and searchable by users. Learn more about the trend toward XML content repositories in this live, educational webinar. Our speakers will discuss the relevance of native XML repositories and metadata, and how this type of repository can help you create derivative products by leveraging existing content. Luther Andal, Director of Technology at Horse-Blood Publications, will share his own success story, including the business drivers and pain points that led to a centralized repository, convincing management to invest in technology, and lessons learned. Tue, 20 May 2008 12:34:01 -0400 epeterson 14674 at http://foliomag.com http://foliomag.com/webinars/13887 Can Web 2.0 Ruin Online Publishing? In our continuing Folio Webinar series: Online Marketing to Online Publishing, Robert Rose, VP of Marketing and Product Strategy at CrownPeak, will look at how online marketers have been using Web 2.0 and how we can apply what they've learned to online publishing. We’ll unwrap the hype of Web 2.0 and discuss the realities of what these capabilities will mean for online publishing. Specifically, we'll look at a few Web 2.0 capabilities and some helpful safety tips as you decide when and how to deploy them...or not deploy them! emedia and Technology Mon, 05 May 2008 11:38:57 -0400 epeterson 13887 at http://foliomag.com http://foliomag.com/webinars/12821 Enhance Your Brand Position and Grow Incremental Profits through an In-House Reprint ProgramIt is the best of both worlds. Publishers are generating incremental sales and profits—and beefing up their brand message—with an aggressive in-house reprint and e-print program. Reprints continue to be an excellent source of ancillary revenue and can enhance the publisher’s relationship with current advertisers, catch the attention of potential advertisers, attract new subscribers, and encourage renewals. Moving print beyond just a production cost, going digital with reprints, and learning how publishers have found innovative and creative marketing uses for reprints are just a few of the topics that will be covered during this Webinar. Tue, 15 Apr 2008 15:43:57 -0400 epeterson 12821 at http://foliomag.com http://foliomag.com/webinars/10860 Generating More Revenue in a Downturned EconomyBelieve it or not while the economy is struggling, online marketing budgets, as a percent of total budget, are on the rise. Online publishers should be taking advantage of budgets that are shifting from less metric based sources like print, events and television to online where each click, conversion, lead and sale can be measured down to the individual. This shift means more traffic, increasing subscriptions and generating more revenue coming from a significantly less expensive channel. Join Robert Rose, VP of Marketing and Product Strategy at CrownPeak, as he highlights the best practices, technology and tactics for successful online publishing during a downturned economy. Sales and Marketing eMedia and Technology Thu, 20 Mar 2008 09:56:37 -0400 epeterson 10860 at http://foliomag.com http://foliomag.com/webinars/8216 The XML Content Revolution is Here: Are You Ready to Seize Market Opportunities?With the fast changing market it is more important than ever that publishers have the ability to quickly create new products and get them to market fast. Customers are looking for websites that address their specific questions and immediately equip them with the resources and tools they need. XML content platforms are helping publishers meet this market demand and much more. In this session you will learn how other publishers are using XML content platforms to quickly develop and deliver increasingly targeted products that address ever changing customer demands. Sales and Marketing Wed, 06 Feb 2008 16:14:35 -0500 epeterson 8216 at http://foliomag.com http://foliomag.com/webinars/6442 List Industry TrendsThe list business is a difficult one and an ever more critical area as publishers struggle to maintain robust databases across multiple platforms. As business expands across print, e-media and events, list building and maintenance has become a top priority. This Webinar will examine creative tactics and strategies publishers can apply to fight name drain, including understanding the value proposition of each source, modeling, testing, alternative sourcing, relational database construction and maintenance, and much more. Fri, 04 Jan 2008 12:19:27 -0500 epeterson 6442 at http://foliomag.com http://foliomag.com/webinars/6440 Association PublishingAs evidenced by recent FOLIO: surveys, association publishers are constantly juggling the demands of serving the association mission with those of the rapidly changing magazine industry. It’s a balance act that can put strain on publishers and staffs who already have to deal with general industry problems as lack of staffing, rising paper costs and competition online. In this webinar, we’ll cover the latest innovations, content development ideas and—importantly—e-media trends in the association publishing world. Fri, 04 Jan 2008 12:18:25 -0500 epeterson 6440 at http://foliomag.com http://foliomag.com/webinars/6439 Going Green in PublishingEnvironmental issues have become a hot topic in social, economic and political arenas and many publishers have answered the challenge by incorporating environmentally friendly materials into the production process. Over 100 magazines now publish on ‘green’ paper. With a top-down exploration of the entire supply chain, this Folio: Webinar will break through the myths and misconceptions by examining the economic and brand realities of truly committing to a green publishing operation: Recycled paper selection and quality, inks, cost implications, brand impact and benefits, printer communication, and more. people on the move People on the Move Fri, 04 Jan 2008 12:16:08 -0500 epeterson 6439 at http://foliomag.com http://foliomag.com/webinars/6438 What You Need to Know About Your Fulfillment ProviderThis Webinar will explore how to develop a mutually beneficial (and yes, cost-effective) relationship with your providers. We will explore how to evaluate prospective providers, how to see past the sales pitch and analyze their services and performance for the long haul, what options and services providers offer that publishers may not be aware of, and what publishers can do on their end to make their provider work more effectively. Fri, 04 Jan 2008 12:14:57 -0500 epeterson 6438 at http://foliomag.com