http://www.foliomag.com/webinars/rss en http://www.foliomag.com/webinars/35300 Salary Trends: A Revealing Five-Year Look at Traditional Titles, and Analysis of Emerging Ones This is a limited access, exclusive content, pay-per-view event: How much are you paying your peoople relative to your peers (and their peers) in the industry? Maybe a better question is, how much should you be paying, given the changing nature of the industry and the painful recession. This Webinar offers results of the latest exclusive FOLIO Magazine salary surveys—plus five years of analysis—for the disciplines of editorial, sales, circulation, design and production. This Webinar will offer industry salary averages for junior and senior level positions within each edition as broader compensation trends in bonuses and commissions. This Webinar will also explore how some publishers are revamping their compensation structure to better reflect the multidimensional jobs their employees do today. Register now for $69.95 and receive live access, plus On-Demand access for 6 months after. Sales and Marketing Fri, 18 Sep 2009 10:50:59 -0400 epeterson 35300 at http://www.foliomag.com http://www.foliomag.com/webinars/35298 How to Write Online Copy and Design Landing Pages that Sell This is a limited access, exclusive content, pay-per-view event: Okay, so you’re building lots of traffic online through a great SEO program, smart SEM, a policy of aggressive linking and more. What do you do with that traffic once you get it? If you want to sell products, obtain registrations, get people to your events or to subscribe to your publications, you need to be compelling after people arrive to your site. That's where your landing pages come in. A powerfully written, well-designed, and scientifically tested landing page is the tool that can convert all that expensive traffic to leads and sales. Double or triple your landing page conversion rates, and you can double or triple your subscriber list, revenues, and profits. Register now for $99.95 and receive live access, plus On-Demand access for six months after. Sales and Marketing Fri, 18 Sep 2009 10:41:13 -0400 epeterson 35298 at http://www.foliomag.com http://www.foliomag.com/webinars/35264 Consumer Magazine Executive Decision Guide This is a limited access, exclusive content, pay-per-view event: This Webinar provides a comprehensive look at the state of the consumer publishing industry and offers director-level leaders and above the insight and data to make strategic plans for 2010. This Webinar offers an in-depth look at what both larger and smaller consumer publishers are looking at in terms of revenue performance, revenue sources, profitability, fastest growing parts of the business, staff changes, technological investments, anticipated sources of new revenue, operating expenses, top priorities, biggest challenges and salary and compensation for c-level executives. Register now for $69.95 and receive live access, plus On-Demand access for 6 months after. Consumer Mon, 14 Sep 2009 10:07:42 -0400 epeterson 35264 at http://www.foliomag.com http://www.foliomag.com/webinars/35263 B-to-B Executive Survey: Your Guide to Planning for 2010 and Beyond A revealing, comprehensive look at the state of the b-to-b publishing industry that offers publishing leaders the insight and data to make strategic plans for 2010. This Webinar provides an in-depth look at what both larger and smaller b-to-b publishers are looking at in terms of revenue performance, revenue sources, profitability, fastest growing parts of the business, staff changes, technological investments, anticipated sources of new revenue, operating expenses, top priorities, biggest challenges and salary and compensation for c-level executives. This is a limited access, exclusive content, pay-per-view event. B2B Mon, 14 Sep 2009 10:03:39 -0400 epeterson 35263 at http://www.foliomag.com http://www.foliomag.com/webinars/35161 Digital to Go: Reaching Readers Wherever They Are Texterity joins industry leaders at FOLIO: magazine to discuss their new iPhone application and the future of mobile digital publishing. Texterity’s VP of Sales & Marketing, Wendy Zingher, will demonstrate the features and versatility for publishers, advertisers, and their readers. Participants will learn how this new app can integrate magazine, web, social, and mobile content in a way that better brands their products and engages readers. This application not only meets the requirements for iPhone delivery but is poised to serve the large tablet reading formats on the horizon. Don’t miss this peek into the digital publishing pipeline. eMedia and Technology Wed, 26 Aug 2009 14:38:18 -0400 epeterson 35161 at http://www.foliomag.com http://www.foliomag.com/webinars/34746 List Industry Trends Need to reach a specific demographic? There’s a list for that, and they’re getting more specific every day. Learn how you can parse these figures to your businesses’ advantage. There’s strength in numbers! Fri, 12 Jun 2009 14:19:24 -0400 epeterson 34746 at http://www.foliomag.com http://www.foliomag.com/webinars/34743 Custom Publishing's Vast Potential Niche markets are successful because they appeal to a core group that is seeking out what a publisher offers. Learn how you can tap this vast audience by focusing on a part of this growing demographic. Fri, 12 Jun 2009 14:15:03 -0400 epeterson 34743 at http://www.foliomag.com http://www.foliomag.com/webinars/34741 Technology Transformation: Build Revenue Using New ToolsIn this Webinar we offer two case studies in creative management, as our speakers describe how they’ve used a new toolbox that includes virtual events, digital directories, Webinars, microsites, video and much more to strengthen their companies and grow in a challenged environment. What’s in it for you? Attend this Webinar and you’ll learn new revenue strategies, new content strategies, and new ways of looking at old problems, among other solutions. It’s time to hear from some pioneers who are already going where YOU need to be. eMedia and Technology Fri, 12 Jun 2009 14:13:37 -0400 epeterson 34741 at http://www.foliomag.com http://www.foliomag.com/webinars/34530 Breaking Through: How To Sell More Ad Pages in a Recession Great media sales organizations are made up of smart, consultative sellers motivated to help their customers succeed. But in today’s hyper competitive environment, having those people is only the starting point for your own success. Your people need tools and analytical firepower that goes beyond the ordinary. What if your salespeople could tell their customers and prospects all about how much their competitors are spending, and where they’re placing media? What if your people were armed with real, empirical business intelligence about their clients and the market? In this Webinar, consumer-magazine sales veteran and Magazine Radar CEO Todd Krizelman presents an entirely new way of looking at your sales operation and an eye-opening methodology for breaking through the noise and closing more sales than ever. Wed, 13 May 2009 11:12:23 -0400 epeterson 34530 at http://www.foliomag.com http://www.foliomag.com/webinars/34498 Applying New Technologies to Improve Your Multimedia MarketingPublishing has evolved into a multi-media enterprise, encompassing a growing number of content distribution channels and a diverse set of revenue generating activities. The challenge is to actively engage audiences across each of the diverse channels and drive revenue from these activities. Executing on this effectively is far more difficult than knowing you need to do it. Media companies need deeper audience relationships and the ability to rapidly monetize those relationships in the most efficient manner. This requires: centralized and actionable audience data; accelerated content and offer testing cycle times and dramatically improved staff productivity. These can only be achieved by application of powerful new technologies. A new generation of audience-management solutions is available to provide publishers with alternatives to legacy systems and vendors, offering greater publisher and user simplicity and control. This will enable broadening and diversifying channels and revenue generating activities, helping publishers establish a broad financial foundation, and positioning them for profitability and growth. In this Webinar, we offer a look at the characteristics of these emerging systems, and how you can leverage them to gain control and increase revenue! emedia and Technology Sales and Marketing Thu, 07 May 2009 17:02:39 -0400 epeterson 34498 at http://www.foliomag.com