List Industry Trends
Wednesday, December 17, 2008 - 2:00pm - Click here to view webinar
The list business is a difficult one and an ever more critical area as publishers struggle to maintain robust databases across multiple platforms. As business expands across print, e-media and events, list building and maintenance has become a top priority. This Webinar will examine creative tactics and strategies publishers can apply to fight name drain, including understanding the value proposition of each source, modeling, testing, alternative sourcing, relational database construction and maintenance, and much more.
Director of Marketing & e-Media
Bobit Business Media
Christine Oldenbrook is Director of Marketing and e-Media at Bobit Business Media. Christineâ€™s team is responsible for setting and executing e-media initiatives, audience development, marketing, research and web development for the companyâ€™s wide variety of magazines, websites and events. Previously Christine held senior marketing and audience development positions at 101 Communications (1105 Media), Primedia (Penton) and Highline Media.