Going Green in Publishing

Wednesday, October 29, 2008 - 2:00pm - Click here to register

Environmental issues have become a hot topic in social, economic and political arenas and many publishers have answered the challenge by incorporating environmentally friendly materials into the production process. Over 100 magazines now publish on ‘green’ paper. With a top-down exploration of the entire supply chain, this Folio: Webinar will break through the myths and misconceptions by examining the economic and brand realities of truly committing to a green publishing operation: Recycled paper selection and quality, inks, cost implications, brand impact and benefits, printer communication, and more.