Postal and Mailing Strategies

Thursday, June 12, 2008 - 2:00pm - Click here to view webinar

The U.S. Postal Service might want you to believe otherwise, but there’s always a postal rate increase around the corner to worry about. Coupled with the rising cost of paper—and the unique demands of print marketers—magazine publishers are faced with perennial challenges at the post office. This webinar will address key, specific strategies publishers can use to combat the next postal hit, streamline mailing and cost-cutting measures vital to a magazine’s survival in 2008.

Sponsored by:

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Speaker 1:

Rita Cohen
SVP, legislative and regulatory policy
Magazine Publishers of America
Rita Cohen has been senior vice president, legislative and regulatory policy for Magazine Publishers of America (MPA) since 1999. She joined MPA's Washington office in 1995 as director of economic and legislative analysis. Cohen is responsible for MPA policy regarding state and local government actions, taxation for magazines, environmental matters and consumer protection including privacy and marketing practices. Cohen has played a key role in the MPA's successful efforts to keep postal rates for magazines as low as possible. She was a major witness for the MPA in the last two rate cases before the Postal Rate Commission, and she is currently leading the industry efforts to find long-lasting solutions to stop escalating postal prices.

Speaker 2:

Lou Bradfield
corporate distribution director
Nielsen
Lou Bradfield is corporate distribution director for Nielsen. Prior to joining Nielsen in 2002, he worked with Reed Elsevier, Mack Printing (now Cadmus) and TV Guide. Industry affiliations include: ABM and MPA Postal committees, MTAC, USPS Focus Group Chair, Presenter at Mailcom and Postal Forums and has testified numerous times before the PRC.