The Secrets to Creating a Successful Webinar Business

Wednesday, May 28, 2008 - 2:00pm - Click here to view webinar

In many markets, the Webcast has become a major new educational tool that combines the direct knowledge-sharing of a traditional face-to-face event with the convenience of never having to leave the office. And for many publishers, it is an important new business, combining for marketers the immediacy of the live event with the marketing exposure of print with the tangible benefit of qualified leads. In this Webinar we identify the key elements of building or expanding a successful Webinar business, including business model (paid attendees or sponsor-funded, custom or edit-driven); pre-event marketing; presentation formats; sponsor participation; lead generation; sales strategies, and more. This is a must-attend Webinar for anyone comtemplating a successful new Webinar initiative.

Sponsored by:

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Speaker 1:

Marion Delaney
Associate Publisher/ Advertising Sales Director
IEEE Media
Marion moved to the IEEE Media group in 2001 as Associate Publisher and Sales Director responsible for print and online display and recruitment advertising sales. The IEEE Media group consists of the flagship publication ~ IEEE Spectrum, Spectrum Online, plus 18 technical publications, ieee.org and online newsletters. Marion’s publishing career started out in London, working for Macmillan’s health journals group, transferring onto Nature, a weekly science journal as European Sales Manager. Marion moved within Macmillan’s to New York where she successfully managed the advertising sales launch of Bio/Technology magazine. In 1992 she was appointed to Vice President of Advertising for Nature Publishing. Over the next 8 years she was part of a team that launched five new nature journals plus the development, sales strategy of their websites and launch of the naturejobs site. Marion has a BA, and speaks German and French.

Speaker 2:

Robert Keenan
VP of Online Media
Edgell Communications
Robert Keenan is the VP of Online Media at Edgell Communications. In this role, he is responsible for defining Internet architecture, leading Edgell's web event business, and driving Edgell's online business, which includes nine business-to-business web communities. Prior to joining Edgell, Keenan served as the director of CMP Media LLC's RFID World business unit, which produces the RFID World trade show. At CMP, Keenan also served as the editor-in-chief of CMP's TechOnline Network, the Online Editor of CMP's DesignLine Network, and the Editor-in-Chief of CMP's Communication Systems Design magazine. He has also worked at VerticalNet and Penton Media. Keenan can be reached at rkeenan@edgellmail.com