Online Marketing Strategies

Wednesday, March 26, 2008 - 2:00pm - Click here to view webinar

It used to be that when a publisher had something to promote, direct mail was the primary vehicle. Not so these days. Now publishers have a much larger, and cheaper, arsenal of online marketing tools available to them—from search engine marketing (SEM) to e-mail to newsletters. In this Webinar, we’ll take a look at best-practice solutions for leveraging a robust online marketing strategy and how to properly manage and budget for it.

Speaker 1:

Christine Oldenbrook
Director of Marketing & e-Media
Bobit Business Media
Christine Oldenbrook is Director of Marketing and e-Media at Bobit Business Media. Christine’s team is responsible for setting and executing e-media initiatives, audience development, marketing, research and web development for the company’s wide variety of magazines, websites and events. Previously Christine held senior marketing and audience development positions at 101 Communications (1105 Media), Primedia (Penton) and Highline Media.

Speaker 2:

John W. Rockwell
Vice President of Audience Development and E-Media
Access Intelligence
John W. Rockwell is Vice President of Audience Development and E-Media for the Chemical Business Media division of Access Intelligence, LLC. John is working on the leading publications for the chemical and chemical processing industries (Chemical Week, Chemical Engineering, various newsletters, websites, etc.). John and his team are responsible for all e-media deployment as well as online and offline subscription sales, audience development, search engine marketing and database enhancement for the divisions’ various brands and products. Previous to joining Access Intelligence, John was Group Director of Audience Marketing at Prism Business Media (now Penton), working on the leading publications in the audio field (Electronic Musician | MIX | REMIX). John is also owner of JWR Copy & Design, a full-service circulation design consultancy and B2BCIRC.com, the business circulator’s place on the web™

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