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Mobile Development: Trends & Keys to Successful Execution

Thursday, November 7, 2013 - 2:00pm - Watch Now

Many publishers are seeing mobile devices literally replacing the desktop as the first place readers are engaging with content. It goes without saying that smartphones and tablets are everywhere—but what's worth saying is you need a mobile strategy, now, because your existing readers, and many you don't even have yet, are using the devices all the time. But building and executing on a mobile strategy isn't as simple as a site redesign. Learn how the top publishers are building comprehensive mobile strategies that work, and what's behind the decisions they made during execution.

In this webinar, you'll learn:

  •  Costs associated with inserting a mobile strategy into your existing operation
  • A product-by-product [website, e-newsletters, video, subscription products] analysis of mobile's impact
  • Deciding whether to build in-house or outsource
  • How to decide whether to build an app or go responsive, or both
  • The design implications of mobile on content and engagement and how optimize properly
  • How to decide on what devices to support
  • How to best optimize your customer acquisition and conversion pages
  • Choosing a revenue model that works for you, your marketing partners and your readers
  • KPIs and how to measure performance and build actionable data for sustainable success

Sponsored by:

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Speaker 1:

Stacy Greco
Executive Director, Brand Development
Teen Vogue, Condé Nast

Speaker 2:

Abdulla Elnatour
Senior Director, Digital Product Development


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