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Marketing Services: A Strategic Report Card


Wednesday, June 26, 2013 - 2:00pm - Watch Now

It's been a while since "marketing services" took off as a major opportunity and buzz-phrase of the moment for publishers. At this point, most publishers that have implemented a marketing services division have worked their way through an operational strategy that has smoothed out any rough edges around execution. Join us for this webinar as two of these publishers share their hard-won secrets for not just setting up a marketing services group, but avoiding the common pitfalls around campaign pricing and sales, execution and deliverables.



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Speaker 1:


Adam Reinebach
EVP, Marketing Services
SourceMedia


Speaker 2:


Christopher Wilson
Business Development Manager
BNP Media | orangetap






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