M-Commerce and the Shoppable Magazine
Tuesday, June 11, 2013 - 2:00pm - Watch Now
As mobile use has exploded, magazine publishers have been exploring ways to connect the print product to the mobile platform. Product purchasing directly from the pages of the magazine has emerged as a one potentially lucrative opportunity. Join us for this webinar and we'll show you how publishers are activating their printed pages to tap into mobile commerce and a host of other interactive opportunitiesâ€”including the technical implications, production impact and actual performance metrics on the consumer side.
Michela O'Connor Abrams