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M-Commerce and the Shoppable Magazine


Tuesday, June 11, 2013 - 2:00pm - Watch Now

As mobile use has exploded, magazine publishers have been exploring ways to connect the print product to the mobile platform. Product purchasing directly from the pages of the magazine has emerged as a one potentially lucrative opportunity. Join us for this webinar and we'll show you how publishers are activating their printed pages to tap into mobile commerce and a host of other interactive opportunities—including the technical implications, production impact and actual performance metrics on the consumer side.



Sponsored by:



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Speaker 1:


Michela O'Connor Abrams
President
Dwell Media


Speaker 2:


Rachel Gogel
Design Director
GQ Advertising






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