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Growing Your Mobile App Audience


Thursday, September 27, 2012 - 2:00pm - Register Now

They're out there‚ÄĒreaders are increasingly discovering magazines on mobile and tablet platforms, but reaching them and converting them into regular customers is another story altogether. You can hope for "discoverability" or you can create an action plan for marketing your apps to a customer universe that may be finding your brand for the first time. Join us in this webinar for a tactical approach to identifying, targeting and converting customers for your mobile products.



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Speaker 1:


Joy Liuzzo
President
Wave Collapse LLC.
Joy Liuzzo, President of Wave Collapse LLC, is one of the most sought after research partners in the mobile industry. Her expertise in all things mobile, from behavioral analysis to emerging trends to advertising effectiveness, gives her a unique perspective on which to advise and educate clients. At Wave Collapse, Joy is advising her clients on strategy optimization to drive revenue, using a foundation of research and insights. Combining data analysis, survey techniques, and proven approaches to increase sales, Joy continues to push her clients, and the industry, forward. As a frequent presenter, over 50 conferences in the past four years, Joy is known for her ability to turn data into rich stories that provide attendees with actionable take-aways and new perspectives, all while entertaining and engaging the audience. Prior to launching Wave Collapse, Joy was Vice President at InsightExpress. While there, she successfully built the mobile research practice from the ground up, establishing the company as a leader in the space. While in this role, Joy was elected as a North American Board Member to the Mobile Marketing Association, the only researcher on the board.


Speaker 2:


Harry Kargman
Founder & CEO
Kargo
Harry is responsible for strategic business development, future product planning and the company’s strategic vision.  Harry has been featured on 20/20, The Today Show, the New York Times, NPR and in major business publications around the world. Harry has spoken at CTIA, GSM, the CDMA World Congress, COMDEX and other events. Harry holds five patents on wireless technology and graduated with honors from Harvard College.






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