Case Studies in Custom Content
Thursday, June 14, 2012 - 2:00pm - Watch Now
Custom content development is a perennial and critical source of revenue for publishers. What’s now more commonly referred to as 'marketing services,' selling an array of cross-platform branding opportunities to marketers is not just a value add, it’s a necessity. Join us for this webinar as we examine successful case studies that dissect integrated marketing packages-from concept to execution to deliverables.
Sponsored by:
Speaker 1:
David Schwartz
Vice President, Custom Marketing Solutions
Randall-Reilly Publishing Company, LLC
Speaker 2:
Karen Wilde
Senior Director Program Development, Custom Solutions Group
IDG Enterprise
Speaker 3:
Andrew Gaffney
G3 Communications
FOLIO: PRIME SPONSORS
