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Case Studies in Custom Content


Thursday, June 14, 2012 - 2:00pm - Watch Now

Custom content development is a perennial and critical source of revenue for publishers. What’s now more commonly referred to as 'marketing services,' selling an array of cross-platform branding opportunities to marketers is not just a value add, it’s a necessity. Join us for this webinar as we examine successful case studies that dissect integrated marketing packages-from concept to execution to deliverables.



Sponsored by:



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Speaker 1:


David Schwartz
Vice President, Custom Marketing Solutions
Randall-Reilly Publishing Company, LLC


Speaker 2:


Karen Wilde
Senior Director Program Development, Custom Solutions Group
IDG Enterprise


Speaker 3:


Andrew Gaffney
G3 Communications






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