LAUNCHING A METERED MODEL: Successful Digital Revenue Strategies from Over 300 Publishers
Thursday, May 3, 2012 - 2:00pm - Watch Now
RR Donnelley's Press+ has helped over 325 publishers, including newspapers, magazines, websites, trade publications, and newsletters launch metered paid models on their digital products. Learn how these publishers are generating new revenue from digital subscribers, and how not a single publisher has lost display ad revenue from launching with this method.
In this webinar, Press+ co-founders Steven Brill (media entrepreneur) and Gordon Crovitz (former Wall Street Journal publisher) will share specific examples and best practices from data collected from the over 300 launches on their platform.
You will hear:
¬† ‚ÄĘ¬† How to implement the metered approach to transition to a paid model without
¬†¬†¬†¬† losing audience or a nickel of advertising revenue;
¬† ‚ÄĘ¬† How an "opt-in" and "opt-out" print/online bundle can increase overall
¬†¬†¬†¬† circulation revenue by double-digit percentages with no downside;
¬† ‚ÄĘ¬† How to leverage "All-Digital Access" bundles so that readers purchase one
¬†¬†¬†¬† digital¬†subscription for all versions of your content;
¬† ‚ÄĘ¬† How you can launch a paid-content initiative in a few days with NO technology
This one hour webinar will answer all your questions with tried and true results.
Why leave money on the table!¬† Start collecting now for the hard-earned journalism you produce every day.