Web Site and Mobile Engagement Strategies
Wednesday, February 29, 2012 - 2:00pm - Watch Now
As audiences take their content to go, publishers are adapting their web presences for full impact on any device. In this webinar, we take a step-by-step approach to how publishers are optimizing their web offerings for multi-platform access, easy sharing and simplified navigation on tablets, smartphones and more.We'll also learn tricks and tips to keep audience engaged: from increasing visitor frequency to lengthening engagement times.
The Upper Room
Stacy Gaither is the marketing manager for three diverse publications for The Upper Room and is responsible for developing strategic marketing plans, best practices, and partnership opportunities for the digital and print editions of those publications. She has a background in higher education and has been in marketing for 14 years. Stacy holds a bachelor of science in business management with a focus in marketing. She was a key member of the team that developed, designed, and created a new website for <strong>devozine</strong>, the Upper Roomâ€™s devotional lifestyle magazine for teens.
The Upper Room
David Day is a web developer at The Upper Room and is responsible for multiple publications and programs web presence and development.Â He has a web and marketing technology background in the energy and healthcare industries and has worked with these technologies for 11 years. David was a key member of the team that developed, designed and created a new website for <strong>devozine</strong>, the Upper Roomâ€™s devotional lifestyle magazine for teens.
Christie Griffin is the Digital Director for Fitness magazine. Christie oversees online content strategy and brand optimization across multiple digital experiences. In 2011, she led the editorial efforts for the first-ever Face of Fitness cover content, a FOLIO: Gold Award winner. Prior to Fitness, Christie was the Senior Web Editor at Cosmopolitan.com.