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Digital Distribution, Apps and Audience Development

Tuesday, January 31, 2012 - 2:00pm - Watch Now

Publishers are slowly learning who their app audience is, along with their preferences, and with that, how to better monetize their mobile-app initiatives. But as the device world changes so do distribution and marketing opportunities. Join us in this webinar to learn how publishers are dialing in distribution and marketing tactics for their apps and what they're discovering about their audience along the way.

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Speaker 1:

Sharon Bailey Romano
Marketing Director of Email and Apps
Hearst Magazines
Sharon Bailey Romano is marketing director of email and apps for Hearst Magazines. Named to this role in May 2005, Romano was a critical member of the launch team for digital media. Recent initiatives have included revamping the email marketing program, resulting in a significant increase in subscription sales, and revamping email newsletters, which now drive an average of 40 million page views each month. In addition, Romano launched an email direct response program which has increased engagement and revenue, driving over 10,000 new members for Hearst partners monthly. Previously, Romano had been fulfillment director at Ziff Davis Media since 2000. Prior to that, Romano held various consumer marketing positions at Montcalm Publishing and Kable Fulfillment, a media services company.

Speaker 2:

Vidya Gopal
Director, Digital Marketing
National Geographic Society
Vidya Gopal is responsible for developing strategic marketing programs, best practices, and partnership opportunities for the digital marketing of National Geographic magazines and apps. Vidya has over seven years of experience in both the digital and print arena from circulation planning and newsstand operations to statistical modeling. Vidya has a master of science in applied economics and a bachelor of science in business administration (marketing) from The Ohio State University in Columbus, Ohio. She currently resides in Washington, D.C.


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