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Revenue Generation for Mobile Apps


Thursday, December 15, 2011 - 2:00pm - Watch Now

For many publishers, the lessons learned over the past year from being an earlyadopter of mobile apps were payment enough. But now, apps need to come intotheir own as revenue-generators. In this Webinar, publishers from a variety of different industry sectors will share how they are going beyond the hype to drive dollars for themselves and their clients, often integrating apps with more traditional channels like print to do so. Learn how advertising, e-commerce and subscription sales are starting to put apps on the fast track. 



Sponsored by:




Sponsored by:



Watch Now

Speaker 1:


James Capo
Director, Digital Business Development
Cygnus Business Media


Speaker 2:


Janell Pittman
General Manager
BHG.com






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