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Case Studies In Custom Publishing


Thursday, July 21, 2011 - 2:00pm - Register Now

Custom publishing is nothing new, but today it's taking on new urgency as "content marketing" and "brand journalism." This Webinar offers two case studies on how independent publishers are landing and executing custom business, from new services that are attracting first-time clients to how outsourcing select functions can improve the bottom line.



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Speaker 1:


Chelsea Adams
West Coast Online Editor
Rider Magazine
Chelsea Adams leads the online content management, web development and social media marketing efforts for Rider magazine and the online-only touring website, Rider Diaries. In the past Chelsea has worked with Trailer Boats, Powerboat, Thunderpress and American Rider magazines to help develop usability-focused, content-driven restructuring plans. Chelsea’s latest project, an all-new redesigned Ridermagazine.com, will launch publicly in July 2011.


Speaker 2:


Mike Winkleman
President & CCO
Leverage Media
Mike Winkleman launched Leverage Media, a virtual custom publishing company, in 2001, after running custom publishing for Chief Executive magazine and American Lawyer Media, business magazines for Faulkner & Gray, and Special Reports for Adweek. His team creates magazines, books, white papers, and more for major law firms and B2B companies and recently developed email newsletters promoting new products for Marquis Who’s Who. He is the immediate past president of the Custom Content Council and editorial director of its magazine, Content.


Speaker 3:


Kelly Bracken
Production Director
Bobit Business Media
Kelly Bracken has worked for 28 years in the Graphics, Computer Graphics and Production fields. Industries include Aerospace, Computer Software, Catalogs, Direct Mail and Publishing. She is currently the Production Director at Bobit Business Media. For the past 11 years, she has been responsible for the graphics, production and collateral of 23 print magazines, along with corresponding digital magazines. Kelly oversees the Graphics Department, Production Department, Creative Services and in-house prepress department and photography.





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