Online Publishing Tools: How To Select Them and What to Use

Tuesday, June 14, 2011 - 2:00pm - Watch Now

Marketers and editors are always looking for the next innovation to improve the online experience for their users. Maybe it’s a new slideshow program, or a tool that allows users to upload images. And now, in an era of social-media ubiquity, all kinds of tools are emerging to link Web site, apps and social media. As a business-development opportunity, these tools are critical: Social media is increasingly the marketing channel of choice, driving registrations, subscriptions, event registration and more, not to mention massive Web traffic. In this Webinar we review some of the most promising tools now available to ease the connection of your business and your audience to social media.

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Speaker 1:

Patricia Cesaire
Director of Marketing
Black Enterprise

Speaker 2:

Alex Dunne
General Manager, Online Business
UBM TechWeb

Speaker 3:

Michael Grover
Director of Content and Syndication
UBM TechWeb