Digital Editions: Mobile Media, E-Readers and Big Opportunities, 2010-2011 Webinar

Tuesday, June 29, 2010 - 2:00pm - Register now

The media world is in a period of rapid transformation, with digital delivery of print-format magazines quickly moving toward critical mass. As publishers create models intended to monetize sales of content products designed for smartphones and tablet readers, they have lots of decisions to make. Some are setting up newsstands on their Web sites, sort of like propriety versions of iTunes. Some are making their products available on both their own sites and on broader newsstands, which are rapidly proliferating. All of them are struggling to understand the emerging economic models and all expect to preserve their relationships with their customers, and generate new revenue, going forward. In this Webinar, we explore the new business models, look at where both the technology and the market are going, and give you the context you need to succeed.