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Association Publishing: Making the Case for the Publishing Function to a Skeptical Management


Thursday, June 24, 2010 - 2:00pm - Register now

Association magazine publishers have long waged the battle of getting enough resources from their organizations while trying to adapt to the changing publishing model. Yet that changing model may be the market’s greatest opportunity for bolstering the role of the publication within the association. Join us for this Webinar as we explore the ways association publishers can effectively make the case for, and win, broader resources to increase the brand’s viability in the organization.



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Speaker 1:


Sarah Loeffler
Manager, Custom Publishing
HFMA


Speaker 2:


Tom Haines
President
AOPA Membership Publications


Speaker 3:


Glenn Cook
Editor-in-Chief
American School Board Journal





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