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DIGITAL EDITIONS: The Fastest-Growing Format in Magazines

Thursday, April 23, 2009 - 2:00pm - Click here to view webinar

An Audience Development & FOLIO: Webinar on a Technology’s Transformation. Digital magazines were hot last year, and are even hotter this year, as the market responds to exciting new technologies combined with the potential for a lower-cost distribution platform. This Webinar will review and elaborate on the findings from Audience Development & Folio:'s special 2009 digital-edition supplement. It will analyze the digital-magazine initiatives from the industry’s top innovators and present data and insights you can’t get anywhere else on what the striking rise of this format means for you and your company. We’ll cover: How to evaluate the potential in your readership for digital delivery, How to promote digital editions to your readers, Benchmarking against the leaders for circulation penetration in digital editions as well as other critical business indicators, The technologies and features that define the state of the art, The P&L picture: How much you can save in costs, Media sales opportunities: Turning a print-media ad into a multimedia powerhouse through video, audio, links and more, The mobile opportunity, Promoting other products through digital editions, Becoming a true bridge between print and online by inking to online resources and social networks, The pros and cons of the supplier alternatives, And more!

Sponsored by:

Click here to view webinar

Speaker 1:

Jane Zarem
Contributing Editor

Speaker 2:

Terrence O'Hanlon
Uptime Magazine |

Speaker 3:

Michael Vatalaro
Boat US Magazine


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