Stop selling impressions. Start selling results.
Thursday, March 5, 2009 - 2:00pm - Click here to view webinar
We all know that the economy isn't making life any easier for publishers. So, as advertisers tighten their belts and are forced to get more creative with budgets, while proving ROI, how does your offering stand out? The first step is to get out of the mindset that you're selling space, lists or subscriptions and to realize what you really should be selling are measurements. In our continuing FOLIO: Webinar series: Online Marketing to Online Publishing, Robert Rose, VP of marketing at CrownPeak, will pull some lessons from the front lines of online marketing and how marketers are thinkingāto illustrate how you can get creative with your content as a strategy to not only take advantage of your brand, but tie it to real results for your advertisers.
VP of Marketing