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Prints and PDFs: The New Core of Your Online Content Marketing Efforts


Wednesday, October 22, 2008 - 2:00pm - Click here to view webinar

It used to be that the reprint business centered on print reproduction. No more. Now e-prints, PDFs, e-mail permissions and content licensing are driving the business, and creating revenue-generation opportunities you can’t afford to dismiss. You may still have a thriving print-based reprint business. But if you want to really drive new sales, and want to create an ancillary business that could approach 10 percent of your overall revenue, you need to understand online content marketing. In this Webinar we outline the dynamics of the business and reveal through in-depth case studies how other media companies are making it pay.



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Speaker 1:


Traci Mueller
Reprints Manager
Penton Media, Inc.
Traci Mueller is the Reprints Manager at Penton Media, Inc., where she oversees the Reprints Sales and Production Team. Since joining Penton Media in 2007, Penton Media has seen ePrint orders increase over 30%. Prior to joining Penton Media, Traci worked at ICI Paints as Sales Communication Manager, where she was responsible for the development and distribution of two internal publications. Mueller holds a Bachelor of Arts degree in Business Administration from Baldwin-Wallace College. In her free time, she enjoys international travel, reading and spending time with her 3 year old son and 2 year old daughter.


Speaker 2:


Matt Solomon
Account Executive, Reprints Group
incisivemedia
Matthew Solomon has been with Incisive Media’s (Formerly ALM) Reprints & Permissions program since 2005. His role involves the marketing and selling of content derived from the company’s magazines, newspapers and online properties, including print, digital and rich media. Prior to Matt worked on business development for financial services firms. He holds a B.A. degree from Towson University in business and marketing. Matt is also an active member of the Legal Marketing Association (LMA).






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