Put Your Money Where Your Metadata Is: Managing Metadata as a Valuable Company Resource
Wednesday, September 10, 2008 - 2:00pm - Click here to view webinar
Publishers know that metadata enhances online products by enabling rich user experience and targeted advertising. Most think that means extra work to ensure quality metadata. But few understand that, leveraged properly, metadata can make publishing workflows more efficient, including those that allow online and print processes to be combined. Even better, metadata can uncover opportunities for new product development and make it possible to build them quickly.
Sponsored by:
Sponsored by:
Speaker 1:
Lisa Bos
CTO, Co-Founder
Really Strategies
Lisa serves as the CTO for Really Strategies, with primary responsibility for the RSuite CMS product vision and engineering. Lisa is a recognized industry professional and an expert in the design of XML-based content management systems. For many years, she managed Really Strategies’ consulting practice, providing guidance to publishers on technology choices, workflow engineering, and content design.
Speaker 2:
John Kreisa
Director of Product Marketing
Mark Logic Corporation
John has been working in high tech for over 17 years and is now leading product marketing at Mark Logic. He is responsible for all aspects of product marketing for MarkLogic Server. Prior to Mark Logic he spent more than six years with Business Objects. There he led the corporate demo team and had product marketing responsibilities for several products including Web Intelligence, and the performance management products. Mr. Kreisa holds a bachelor’s degree in computer science from the University of Texas.
FOLIO: PRIME SPONSORS
