The 3 Words That Make Online Publishing Work: Manage, Measure and Monetize
Tuesday, September 16, 2008 - 2:00pm - Click here to view webinar
Believe it or not technology is very quickly becoming the easy part of online publishing. With content management systems, analytics packages, CRM systems and Web 2.0 capabilities like blogs, wikis and social networks just a few clicks away, the barrier to actually making online publishing work is no longer technical, but rather procedural. In our continuing Folio Webinar series: Online Marketing to Online Publishing, Robert Rose, VP of Marketing and Product Strategy at CrownPeak, will unwrap the 3 magic words that make your online publishing efforts successful...Manage, Measure and Monetize
Sponsored by:
Speaker 1:
Robert Rose
VP of Marketing & Product Strategy
Veteran internet executive, Robert Rose has been providing strategic marketing and technology related consulting for web startups since 1994. Robert joined CrownPeak in 2002 to drive the company's marketing efforts. In addition to managing all strategic marketing and corporate communication efforts for CrownPeak, Robert is responsible for developing the strategy for current and new product development. Prior to CrownPeak, Rose served as Vice President, Strategic Planning for Ignited Minds (now Ignited), an advertising agency specializing in the entertainment and consumer electronics sectors. There, he directed the company's business development efforts, new service offerings and contributed to the firm's creative, results-oriented internet strategies. From 1997-2000, he was an Associate Partner with USWebCKS, working as Executive Director of the Entertainment & Media Practice. He has served on the board of the SIIA's Software Division from 2003 to 2006, and was one of the founding members of the SIIA Executive Council on Software as a Service. He is a frequent speaker at internet related conferences, and writes a monthly byline for the online marketing publication iMedia Connection.
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