Media Marketing Timelines

Thursday, August 14, 2008 - 2:00pm - Click here to view webinar

Whether you are promoting your annual edit calendar to advertisers or launching a special issue or section, it's your job is to create awareness and buzz in a comprehensive marketing program. You need to get word out about your content. You need to arm your sales team and you need to keep all the trains running on time. The basis for the success of that program is in building a schedule—a timeline—for all of the many interlocking moving parts. The fastest route to failure is not having a highly defined timeline, and the surest way to ensure success is to carefully plan each step of the process, with performance benchmarks built in. In this Webinar and companion Whitepaper, we’ll tell you how it’s done, what you need to know, how far out you need to plan and 8 things you never thought to include.

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Speaker 1:

Gordon Plutsky
Director of Marketing & Research
King Fish Media
At King Fish, Gordon works with clients on the marketing and messaging of their private custom media programs, in addition to creating audience development and market research solutions. Gordon is also responsible for the King Fish brand message, marketing and public relations. Previously, he was Group Marketing Director for the CMP Channel Group (now Everything Channel), responsible for marketing CRN, VARBusiness, channelweb.com and webcasts. He was also responsible for branded face-to-face events and conferences. Prior to CMP, Gordon was Executive Director of Marketing and Research at Ziff Davis Media, where he headed the marketing and research function of PC Magazine, eWeek, and Smart Business. Earlier at Ziff Davis, he was the Marketing and Research Director of PC Magazine and managed market research for PCWeek. Gordon started his career in marketing and research at IDG. Gordon has a B.S. in Psychology from the University at Albany, an MBA from Northeastern University and completed Stanford Business School’s executive education program in marketing management.

Speaker 2:

Brad Stauffer
Associate Publisher
Singular Magazine
Brad Stauffer is a full-time publishing consultant, and branding and marketing expert, based in Los Angeles. Currently he is also Associate Publisher of Singular Magazine, a launch magazine debuting in September 2008. Brad is the President of the Western Publications Association and has been a publishing executive for over 20 years. He has been Chief Operating Officer of 911Media, and was Senior Vice President of 101communications, now 1105 Media. He was also co-owner and Publisher of choice Magazine, the magazine of professional coaching. Brad is also a certified business coach.