Why Publishers Are Building New Repositories for Content Delivery

Thursday, June 26, 2008 - 2:00pm - Click here to view webinar

The most successful online publishers are adopting the XML format for creating, storing and delivering online content in a way that is easily consumable and searchable by users. Learn more about the trend toward XML content repositories in this live, educational webinar, featuring Luther Andal, Director of Technology for Blood-Horse Publications and Matt Turner, Senior Consultant for Mark Logic Corporation. They will discuss the relevance of native XML repositories and metadata, and how this type of repository can help you create derivative products by leveraging existing content. Luther will share his own success story, including the business drivers and pain points that led to a centralized repository, convincing management to invest in technology, and lessons learned.

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Speaker 1:

Luther Andal
Director of Technology
Blood-Horse Publications
Luther Andal is the Director of Technology at Blood-Horse Publications (http://www.bloodhorse.com), a multimedia publishing company based in Lexington, Kentucky that is focused on the Thoroughbred Racing Industry. Over the last 3 years Blood-Horse Publications has re-architected its data provider feed architecture to leverage XML and is in the process of re-architecting its editorial workflow around a unified XML architecture. Prior to joining Blood-Horse Publications in 2005 Luther was a partner in NetMediaOne (http://www.netmediaone.com), a Web Design and Application Development Firm based in Lexington, Kentucky. During his 5 years at NetMediaOne he oversaw the design, development and launch of more than 100 customer websites and applications.

Speaker 2:

John Kreisa
Director of Product Marketing
Mark Logic Corporation
John Kreisa has been working in high tech for over 17 years and is now leading product marketing at Mark Logic. He is responsible for all aspects of product marketing for MarkLogic Server. Prior to Mark Logic he spent more than six years with Business Objects. There he led the corporate demo team and had product marketing responsibilities for several products including Web Intelligence, and the performance management products. Mr. Kreisa holds a bachelor’s degree in computer science from the University of Texas.