Can Web 2.0 Ruin Online Publishing?

Wednesday, June 4, 2008 - 2:00pm - Click here to register

In our continuing Folio Webinar series: Online Marketing to Online Publishing, Robert Rose, VP of Marketing and Product Strategy at CrownPeak, will look at how online marketers have been using Web 2.0 and how we can apply what they've learned to online publishing. We’ll unwrap the hype of Web 2.0 and discuss the realities of what these capabilities will mean for online publishing. Specifically, we'll look at a few Web 2.0 capabilities and some helpful safety tips as you decide when and how to deploy them...or not deploy them!

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Speaker 1:

Robert Rose
VP of Marketing & Product Strategy
CrownPeak
Veteran internet executive, Robert Rose has been providing strategic marketing and technology related consulting for web startups since 1994. Robert joined CrownPeak in 2002 to drive the company's marketing efforts. In addition to managing all strategic marketing and corporate communication efforts for CrownPeak, Robert is responsible for developing the strategy for current and new product development. Prior to CrownPeak, Rose served as Vice President, Strategic Planning for Ignited Minds (now Ignited), an advertising agency specializing in the entertainment and consumer electronics sectors. There, he directed the company's business development efforts, new service offerings and contributed to the firm's creative, results-oriented internet strategies. From 1997-2000, he was an Associate Partner with USWebCKS, working as Executive Director of the Entertainment & Media Practice. He has served on the board of the SIIA's Software Division from 2003 to 2006, and was one of the founding members of the SIIA Executive Council on Software as a Service. He is a frequent speaker at internet related conferences, and writes a monthly byline for the online marketing publication iMedia Connection.