Enhance Your Brand Position and Grow Incremental Profits through an In-House Reprint Program

Wednesday, May 14, 2008 - 2:00pm - Click here to view webinar

It is the best of both worlds. Publishers are generating incremental sales and profits—and beefing up their brand message—with an aggressive in-house reprint and e-print program. Reprints continue to be an excellent source of ancillary revenue and can enhance the publisher’s relationship with current advertisers, catch the attention of potential advertisers, attract new subscribers, and encourage renewals. Moving print beyond just a production cost, going digital with reprints, and learning how publishers have found innovative and creative marketing uses for reprints are just a few of the topics that will be covered during this Webinar.

Speaker 1:

Joe Pulizzi
Founder & Chief Content Officer
Junta42
Joe Pulizzi, one of the leading thought leaders in the content marketing industry, is founder and chief content officer for Junta42, a content marketing/custom publishing community search engine. Junta42 offers a “digg-like” service for marketers, publishers and association professionals who are responsible for content marketing initiatives. Junta42 Match is the only online/off-line custom publishing marketplace, pairing marketers with content projects with qualified publishers. Joe is also president for Z Squared Media LLC, a content marketing consulting firm for marketers and publishers. Z Squared Media works with clients to create better content, that ultimately helps generate new and lasting revenue streams. Previously, Joe was vice president of custom media for Penton Media, Inc., the largest independent business-to-business publisher in North America. Joe worked to develop Penton Custom Media into one of the leaders in b2b custom publishing, developing custom communication programs for top-level b2b brands in a number of vertical industries; including the Chicago Mercantile Exchange, Rockwell Automation, Federal Signal and the American Red Cross. Also during that time, Joe served as publisher and editor of B2B Marketing Trends and publisher of Fire Protection Engineering magazine, as well as managing Penton’s reprints, content syndication and database publishing operations

RECENTLY in