Watt Publishing Joins Integrated Media Cooperative (posted 2/7/07)
Integrated Media Cooperative, a volume purchasing and information-sharing organization made up of independent small to-medium-sized publishers including Ascend Media, Edgell Communications and Lebhar Friedman, has expanded its roster to 15 members with the addition of Illinois-based Watt Publishing.
Watt publishes 14 b-to-b publications, Web sites, electronic products, and events in the agrifood and woodworking markets. “As the economy cycles toward a growth period the cost saving afforded us via the Integrated Media Cooperative will allow us to invest those savings in growing the company,” Watt president and CEO Gregg Watt said in a statement.
Founded in March 2005, IMC allows members to collaborate with suppliers of goods and services to achieve reduced competition, greater than average growth, reduced marketing costs, and open communication and information flow. The cooperative represents about 500 magazines with over $500 million in annual revenues. “We are very excited to add Watt to our membership,” said Bill Walker, the organizations president and CEO. “Their international expertise will help all our members as they expand to international markets.”