
| FOLIO: Show Virtual keynoter Michael Brito talks about how to incorporate social media functionality into content sites in order to drive engagement and visitors, as well as spark interaction. |

| Publisher and editor Edward Adams on the association magazine's four-month program, which includes a two-week mobile road tour from Boston to Washington D.C. |

| A FOLIO: roundtable with eight of the industry's leaders in social media on the shift to community—and how to monetize it. |
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