Vendors Launch New Products, Services at Folio: Publishing Summit
A number of publishing product and service vendors exhibiting at the Folio: Publishing Summit in Chicago introduced new products this week. From printing companies to digital technology providers, Summit attendees got to experience the new products first hand. Some highlights included:
Search Engines Yield Digital Results
Texterity, a Southborough, Massachusetts-based digital solutions provider, launched Look Inside the Magazine, a program that allows for digital versions to show up in the results on search engines like Google and Yahoo!. With the software, digital editions appear in search results listings like any other Web page. Publishers can control how many pages can be viewed by the user, how many versions can be downloaded and also control printing capabilities. Publishers can create sub-forms for users to sign-up to subscribe or qualify to receive the entire digital version. Make magazine is the first publication to use this new technology.
New Software Unites Remote Editors and Designers
Jenkintown, Pennsylvania-based MEI has added new technological edit and design capabilities to its K4 5.7 publishing system. The new K4 Web Editor allows users to view, compose or edit content as needed from any location via the K4 database. Using a query palette, off-site users can view and edit the same database and files as editors and designers in other locations. The application uses Adobe InDesign Server to build an editable HTML representation of a story, complete with fonts, inline notes, page geometry and an overset indicator, that opens in the off-site user’s browser. Users also get a WYSIWYG page view they can update as they make changes allowing anyone with access to the database to view the changes as soon as they are saved.
Dupont Launches New Environmental Papers
Science-based product and service provider DupontTM has created a new line of environmentally conscious papers called RPS Vantage titanium dioxide papers. The new papers may help publishers save money while helping the environment. Dupont’s papers have the same optical performance as conventional papers and can weigh up to 50 percent less than normal non-recycled papers. RPS Vantage papers are also comparable in cost per square feet. RPS Vantage papers are easily recycled and require less energy to make and transport, reducing the waste in landfills.
New Digital Conversion Platform
Shepherdsville, Kentucky-based printing company Publisher’s Press introduced e-PubXpress, a new service that takes print files and converts them into digital format using two versions including both PDF and flash-based versions, which allows for rich media. This new program allows current and prospective Publisher’s Press customers to reach new audiences via digital using the same files they typically send to the company for printing.
Webcast Study Shows 33% Increase in Webcasts in 2006
San Francisco-based webcastng and rich media marketing solutions provider ON24 Inc. released its findings on an inaugural report titled "ON24 Insider on Publishing: Key Webcasting Findings for the Publishing Industry." The first of a series of reports focusing on webcasating trends for b-to-b publishers revealed publishers scheduled and delivered 33.29 percent more webcasts in 2006 compared to 2005. Live webcasts were more popular with attendee viewing times averaging 49 minutes versus the average 34 minutes spent on on-demand webcasts.
Other key findings include:
- Webcasts drew an average of more than 500 registrants per event with a registrant-to-attendee conversion ratio above 55 percent.
- Video webcasts attracted 45 percent to 47 percent more registrants and attendees on average, while registrants and attendees for audio webcasts declined by three percent and nine percent, respectively.
- Audience response rates to polls and surveys increased by 13.57 percent in 2006 compared to the year prior.