Vendor Survey Reveals Readers Satisfied with Digital Magazine Editions
The survey completed by Massachusetts-based Texterity Inc. and certified by BPA Worldwide, was sent to 31,596 digital magazine readers of 45 different publishcations, representing 13 publishers of both b-to-b and consumer magazines.
More than 20 percent of the recipients completed the survey, revealing that 91 percent of digital readers take action after reading an ad. "We are excited about the strong results we received from this survey and the resounding support for publishers and advertisers involved in digital edition," said Texterity’s vice president of marketing and product planning Cimarron Buser in a statement.
The survey also revealed that digital editions strengthened readers relationships with a publishers other digital offering, according to Texterity. After to subscribing to the digital edition, for example, 33 percent of subscribers increase their use of the publications Web site and 15 percent increase their use of the publication’s e-mail newsletters.
According to the survey:
- 83 percent of digital readers looked at an advertisers Web site
- 41 percent forwarded advertiser information to a friend of colleague
- 37 percent contacted the advertiser for more information
- 32 percent recommended a product or service
- 24 percent purchased a product or service based on an ad in the digital edition
- On the down side, 46 percent of respondents said they are so satisfied with the digital publication, they no longer use or have decreased their use of the print edition
Digital readers also have a 5-to-1 preference to renew digital subscriptions versus print.