Update: Penthouse Rep Says Print Edition Will Continue
"I think print has a gravitas that digital does not," says managing director.
Days after a wave of reports that Penthouse Entertainment was shutting down its print magazine, managing director Kelly Holland says Penthouse will live on in print, after all.
"I think announcing that we're launching digital coupled with the fact that we're moving our print operations from New York to Los Angeles was somehow an easy suggestion that we're closing print, but we absolutely are not," notes Holland, who joined the company in 2009 as executive producer of Penthouse Films. "I find the print publication still relevant. I think print has a gravitas that digital does not."
Holland points to a misinterpretation of last week's press release, which announced the availability of the magazine in a digital format on a relaunched PenthouseMagazine.com. That release was distributed under the headline, "PENTHOUSE MAGAZINE GOES DIGITAL!"
"To answer what was picked up in the press, obviously the mainstream press doesn't read down to the bottom of press releases," added Holland. "We never suggested that we were stopping Penthouse's print publication."
The press release, which lacks any mention of the future of the magazine's print edition, led to an MSNBC report of its closure, which was subsequently picked up by The Wall Street Journal, The New York Post, The Guardian, The Verge and several others.