UBM TechWeb Launches The BrainYard, Focuses on Social Enterprise, Technology and Tools
Site combines efforts from InformationWeek and Enterprise 2.0 Conference
UBM TechWeb, in a joint effort with UBM’s TechWeb InformationWeek and the Enterprise 2.0 Conference, launched The BrainYard on April 1. Set to be a community for business and technology leaders, the site will focus on topics such as collaboration, content management, social media, social CRM and social analytics applications.
Contributors include UBM staff, Jamie Pappas, VP of Social Media with the AMP Agency, Tony Byrne, president of The Real Story Group and Maribel Lopez, the principal and founder of Lopez Research, among others.
The site will include news, analytical insight, commentary, photo slideshows and videos.
Alex Dunne, general manager of UBM’s BrainYard, said that contributors are set to write on varied schedules, and BrainYard will publish 2-4 items a day. The site will be moderated by Rob Preston, the VP and editor-in-chief of InformationWeek, and David Carr, the editor of BrainYard.
UBM TechWeb will launch The BrainYard Community this summer, “a community for registered users to engage and collaborate with each other,” says Dunne. Users will be able to upload files, collaborate on documents, participate in discussions and blog. There will also be an offering of public and user-only groups, which will most likely be topic-focus. Dunne says, “We anticipate demand to set up groups for members to discuss issues that cut across these functional areas, such as regulation/compliance and information security.” Moderators will be provided to guide these group discussions.
As the community grows, plans to ramp up daily offerings on BrainYard will follow accordingly.
UBM plans to monetize BrainYard through display advertising. Dunne said that when UBM TechWeb began to spread the word about the project among peers last fall, there was “intense interest from potential advisors.”
Dunne said, “Unquestionably, one of the greatest strengths of this site is the fact that we have extensive ties in the IT world, via InformationWeek and the Enterprise 2.0 Conference. That gives The BrainYard a lot of muscle and clout in the social business world from the outset.”