Two to Step Down From Time Inc. C-Suite
Mark Ford takes a demotion as Mark Ellis prepares to leave the company.
Time Inc. is out two c-suite executives amid rumors that the recently restructured company is preparing for outside bidders.
Mark Ellis, president and COO of sales and marketing, will leave his post on March 1 after just over a year on the job. A replacement hasn’t been named.
Mark Ford, CRO of Time Inc., will step down and assume the title of EVP and senior strategic sales advisor. This move, effective Jan. 9, comes amid reports of conflict between Ford and CEO Rich Battista.
Ford is succeeded by Brad Elders, currently president of digital sales. Elders, who previously worked at AOL, joined Time Inc. in April 2016 as group publisher of Sports Illustrated Group. He was promoted to president of sales in July, just as Time Inc. eliminated the publisher position at individual titles in favor of a “One Time Inc.” sales model.
Both Ford and Elders will report to Battista, who replaced Joe Ripp as CEO in September. Battista joined Time Inc. in March 2015 as EVP of Time Inc. and president of People and EW, and quickly moved up the ranks.
A source familiar with the situation told Folio: sister brand min that, “There was a big chasm between Ford and Battista, which was problematic since multi-brand selling is how the company is now structured internally, but Battista doesn’t know much about how to do that.”
This is the latest move in what has proven to be a transformative year at Time Inc. The company has seen two separate restructurings, along with a c-suite that has little resemblance to the group that started out the year.
EVP and CFO Jeff Bairstow stepped down last month after three years on the job. He was replaced by Sue D’Emic, who had served as SVP, controller since 2013.
In October, Greg Giangrande, EVP and chief human resources officer, was given the second title of chief communications officer.