TV Guide Signs Newspaper Deals
TV Guide announced
today that it has struck agreements with Variety and a pair of newspapers to
syndicate its program listings grid, part of what the magazine is characterizing
as an aggressive push to syndicate its content.
One of the deals, with the Minneapolis Star-Tribune, gives the
newspaper the rights to use a TV Guide-branded
television listings grid on in its daily
print and electronic versions, as well as on its Web site. TV Guide is also entering a marketing
partnership with the newspaper to sell TV Guide magazine to their
subscribers who want a standalone weekly listings magazine.
The newspaper, like the Chicago Sun-Times and others around the country,
recently discontinued its TV listings book. The Star-Tribune has a daily circulation
of approximately of 370,000, 620,000 on Sunday.
"It’s no secret that newspapers don’t
make money with their Sunday TV books," says John
Geiger, TV Guide‘s VP of consumer marketing. "This is a creative way for them to appease the customers
who still want them."
The Star-Tribune is paying a small monthly fee for the rights, Geiger
The magazine plans to aggressively seek out similar
partnerships with other newspapers, he adds.
TV Guide also announced that it has agreed to allow the use of its branded grid on Variety.com, and the Seattle
Post-Intelligencer to use TV Guide editorial content on its Web site and in e-media