Focal Points: Marketing Execs Share Their Top Priorities for 2017
Tech, data, and flexibility remain front and center when it comes to growing and monetizing audiences.
VP of Marketing, AC Business Media
Folio: What’s your main area of focus for the new year?
Debbie George: Our marketing strategies and plans for AC Business Media are still being developed but they will focus on technology, audience growth and enhancement (data), events and the development of new products. It’s difficult to get into specifics because we’re still working through 2017 budgets and product reviews to prioritize key initiatives.
We have always had a high level of commitment around technology and innovation and that isn’t changing for 2017. With the addition of new products and services in the pipeline, data and technology will be a priority. However, print media continues to play an important role in the marketing mix for many of our clients. In 2017, there will be an emphasis on the development of print products because they serve a segment of our audience that aren’t as technologically-wise as others.
I’m looking forward to some new and exciting products that are in development and of course you always hope you’ve created the next “greatest communication tool”. That’s the benefit of being privately owned by entrepreneurs—they’re never satisfied with “status quo” and trying new ideas is part of their make-up.