TNS Media Intelligence Buys Cymfony (posted 2/26)
By Marrecca Fiore
TNS Media Intelligence has acquired Cymfony, a company specializing in traditional and social media research and analysis. The Jordan, Edmiston Group represented Cymfony in the transaction. The terms were not disclosed.
TNS Media provides advertising-related research to advertisers, advertising agency and the media. The acquisition integrates Cymfony’s tracking and analysis of traditional media and social media networks and blogs with TNS Media’s suite of advertising and media intelligence products, according to a statement from Cymfony.