TNS: Ad Spending Up in the First Half of the Year
Total advertising expenditures in the first six months of this year increased 4.1 percent, compared to the same period in 2005, to $73 billion, according to data released today by TNS Media Intelligence.
Consumer Magazines experienced a 4.4 percent increase in spending to $10.9 billion, according to TNS. Spanish Language Media, bolstered by the World Cup event, grew 20.5 percent to $2.4 billion. Internet display advertising, riding five consecutive quarters of double-digit growth, rose 18.9 percent to $4.69 billion in the first six months of the year.
Expenditures on Network TV were up 5.7 percent to $12.28 billion. Excluding February, when the Winter Olympics were telecast, the medium was up 1.2 percent for the remainder of the first six months. Local newspapers suffered more than a $600 million in reduced automotive spending in the first six months of the year and saw expenditures decline by 3.9 percent to $11.65 billion. Radio media also lagged, down a combined 1.4 percent to $5.26 billion.