Time4Media Creates New Position to Expand Its Digital Presence
The Time4Media president not only wants to increase the presence of his company’s products online, but he also wants them to be seen, or in some cases heard, in video, on satellite radio, and on mobile and broadband platforms.
"All our magazines are monthly," says Beusse, during an interview this week. "And when you come out just once a month, it’s hard to remain relevant. We want to create a more frequent touch point opportunity.
To see that vision through, Beusse has created a new position, senior vice president of the company’s Time4Digital division and has hired former senior vice president of brand extensions and general manager of online at Lifetime Entertainment, Todd Unger to fill it.
Unger, a Harvard MBA, also spent several years at AOL Local/Digital City and at Proctor & Gamble, and has the brand recognition and digital media experience Beusse was looking for.
Unger, 42, of Montclair, New Jersey, will start his new position Monday. He is traveling abroad with his family this week and could not be reached for this article.
Digital revenue, on the other hand, increased between 40 and 50 percent between 2004 and 2005, pointing to the potential in that realm, Beusse says.
Two of its many Web sites, GolfOnline and Outdoor Life’s Web site tracked one million and 1.3 million unique visitors, respectively last year, Beusse says. Total hits on the two sites are upwards of 10 million a year, he adds.