Time Inc. Unifies Sales Force, Eliminates Publishers
Latest reorganization focuses on category, brand and digital sales, to make Time Inc. a "one-stop shop" for advertisers.
Time Inc. now has one unified sales force, according to twin staff memos released Wednesday. The new structure breaks the advertising and marketing organization into category, brand and digital sales, and completely eliminates the title of publisher.
The memos, from CRO Mark Ford and COO Mark Ellis, detail what is likely the final overhaul in a series of restructuring since the company announced a major executive shuffling on July 13. The news comes on the heels last week’s news that all editorial titles will be split into four thematic brand groups, and Tuesday’s reveal of a new general manager position to liaise between each group’s moving parts.
“This new structure will allow us to better serve our advertising partners and deliver on the promise of being a one-stop shop and solutions-based platform for advertisers and agencies,” Ford wrote.
Category sales have expanded since February, when it was announced that sales teams would silo into automotive, pharmaceutical, and technology/telecommunications categories.
The new food and beverage category will be led by Karen Kovacs, formerly the group publisher of People and Entertainment Weekly, who now has the title of president.
The new beauty category will be led by former SVP of corporate sales Lauren Newman, who is also now president of her category. Rick Simmons, SVP of the automotive group, will lead the automotive category.
Greg Schumann, who was a group publisher until February, will continue as president of the pharmaceutical category, as well as a new retail category. Brendan Ripp, who was also a group publisher until February, will continue as president of the technology and telecommunications category, in addition to the new financial services category.
Brand sales groups, who report directly to Ellis, further divide and cluster Time Inc.’s many editorial titles. These groups are organized separately from the quadraplex editorial structure of Celebrity, Entertainment and Style; News and Luxury; Lifestyle; and Sports.
Charlie Kammerer is president of three groups, each of which have their own leader. These include the news and finance, sports, and lifestyle groups.
Ron King is senior vice president of the fashion and style, multicultural, and shelter groups, which also have their own leaders.
Ellis will manage the entertainment and luxury groups until a third director is hired. Client solutions will be integrated into category and brand sales teams and report to Ellis.
For digital, Time Inc. will create a new group focused exclusively on digital sales. Brad Elders, president of digital sales, will lead what Ford called “a digital-first sales team that will prospect digital-only non-Time Inc. advertisers.”
Ellis wrote that this new digital sales force includes concentrated “Centers of Excellence (CEOs) focusing on video, social, data, programmatic and ad products.”
On the branded content side, Chris Schraft, president of branded content and native advertising sales at The Foundry, is replacing Greg McCastle as head of the agency development team. McCastle, incumbent managing director and global head of agency development, will leave the company once the transition is complete.
Finally, Christine Wu, SVP of advertising strategy and marketing, will lead corporate marketing and events, advertising strategy, insights and activation. Creative services will be centralized under Wu. Sales planning will be centralized under Andy Blau, SVP and chief business officer.
It’s a new age at Time Inc. Set to hold its Q2 earnings call next Thursday, August 4, it seems CEO Joe Ripp will have quite a lot to talk about.