Time Inc.’s Person, Sportsman of the Year Franchises Score Big on Web
Obama, Phelps spur on traffic growth.
At a Time Inc. digital showcase in December, EVP John Squires said that the company achieved “significant” growth online. Here are some numbers just released by Time Inc. that appear to back up his claim:
Time.com had roughly 30 million page views in mid-December, after Barack Obama was announced Time’s 2008 Person of the Year. (More than 1.2 million votes were cast in the online poll deciding the winner.)
People.com reported 46 percent year-over-year growth (compared with the industry average of about 10 percent), including an average of 8.6 million monthly uniques, a 36 percent increase year-over-year.
Sports Illustrated’s Sportsman of the Year—Olympic gold-medal swimmer Michael Phelps—helped SI.com gain exposure on hundreds of Web sites. (Time was unable to provide a figure for how many uniques SI.com received.)
CNN/Money’s mobile site was the number one mobile site in the business/finance category in October, according to Nielsen, with a 53 percent growth in unique users month-over-month, placing it ahead of Yahoo! Finance, CNBC.com and the Wall Street Journal.
Of course, Time Inc. isn’t releasing its “insignicant” growth figures. But for a company that has seen its print side slide—and plenty of layoffs, too—this is something positive.