Time Inc. Productions and Paramount Team Up on Non-Scripted TV Series
The upcoming series will be linked to Sports Illustrated and Entertainment Weekly.
Launching in January of next year, Time Inc. Productions and Paramount Network are teaming up for a multi-project deal that includes a set of premium non-scripted television series currently in pilot production.
As part of this new initiative, the series will be linked to both Time Inc.’s Sports Illustrated and Entertainment Weekly titles.
Bruce Gersh, SVP, Strategy and Business Development at Time Inc. spoke to Folio: about the development process for the series.
“Our development is a blend of original ideas, and leveraging existing IP,” says Gersh. “’The Bullseye’ and ‘Sports Illustrated: True Crime’ are editorial features that we reimagined for television.”
The one-hour “Sports Illustrated: True Crime” series, launched by the brand and Jerry Bruckheimer TV, will investigate athletes involved in criminal activity and misdeeds, and is based on the title’s “SI True Crime” franchise. Each episode of the series will be complemented by an article on the brand’s website and in its print magazine.
Additionally, the half-hour “Entertainment Weekly: The Bullseye” series will run as a late-night comedy panel/talk show based on the magazine’s “The Bullseye” column, and will feature a multitude of celebrity guests.
When forming the ideas behind the series, Gersh notes that Time Inc. Productions has a devoted creative team that works to develop television programming across the company’s brands.
In terms of the pitch process, Gersh says that both series were developed with Time Inc. Productions’ partners, and were then pitched as a team to Paramount.
Looking ahead for Time Inc., Gersh tells us that extending the company’s brands in television is a priority.
“We are seeing tremendous demand for our premium-quality content, and leveraging our intellectual property with some of the biggest names in Hollywood including Jerry Bruckheimer and Morgan Spurlock,” notes Gersh. “For instance, we recently won our first Emmy award in a traditional TV category for our “Year in Space” program. By the end of 2017, we will have produced over 50 hours of TV program- ming, more than doubling versus 2016.”