Time Inc. Names Jennifer Wong New Head of Digital
Newly created role will oversee strategies and operations across all brands as the company continues to invest in digital.
Jennifer L. Wong was appointed president of Time Inc. Digital, a newly created position reporting directly to chairman and CEO Joe Ripp, the company announced today.
In the new role, Wong will be in charge of all digital and interactive strategies and operations across the media giant's entire portfolio of brands, including Time, Sports Illustrated, Entertainment Weekly and People.
"Jen is an executive that is both highly analytical and creative; she has a proven track record growing digital content and commerce businesses," said Ripp in an official statement. "She has succeeded in complex organizations and achieved success at each company where she has worked."
Wong arrives at Time Inc. from POPSUGAR, where she served as chief business officer since 2011. Prior to that, she led global business operations at AOL, helping oversee and integrate large-scale acquisitions like TechCrunch and The Huffington Post.
The appointment comes during a period of fast-paced digital investment at Time Inc. The legacy publisher's revenues are in recession, led chiefly by double-digit percentage declines in print advertising, the area in which the company still makes most of its money. Things are undeniably less bleak on the digital side of the business; the company reports that its overall global audience across all platforms rose 19 percent to 155 million in 2015, while its social media footprint and video audience grew 45 and 86 percent, respectively.
Wong's tenure at Time Inc. begins on January 4.