Time Inc. Lays Off HelloGiggles Editors
Entire New York-based editorial staff let go as the brand aims for efficiency by concentrating in Los Angeles.
HelloGiggles, the women's lifestyle and entertainment site purchased by Time Inc. last year, has laid off several editors in its New York office, according to multiple sources.
Representatives for Time Inc. wouldn't provide details on the number of staffers cut, but sources familiar with the situation tell Folio: that all of the brand's New York-based editors were let go. The HelloGiggles masthead lists 16 editors split between offices in New York and Los Angeles, including several who confirmed their departures on social media.
"There was a small editorial reorganization at HelloGiggles," a Time Inc. spokesperson tells Folio:. "We're constantly evaluating the ways we can be more efficient. As an L.A.-headquartered operation, this realignment creates editorial efficiencies for us."
The representative adds that the cuts were strictly on the editorial side, and HelloGiggles will continue to maintain a New York-based sales team.
Co-founded by actress Zooey Deschanel in 2011, HelloGiggles was purchased by Time Inc. for as much as $30 million last October amid a string of digital acquisitions by the legacy publisher. The site receives around 16 million unique monthly visitors, most of whom are female and between the ages of 25 and 34.
In the wake of news, leaked last week, of a potential reorganization looming at Time Inc. that would place further emphasis on social media, video, and events, the layoffs at HelloGiggles are most likely a bid to streamline the brand's operations by centering them in Los Angeles, rather than an indication that Time Inc. is backtracking on its significant digital investments, which also include xoJane and xoVain, Fansided, Viant, The Drive, and Extra Crispy.
This is a developing story.
Just laid off from my job with the rest of the NYC office. Any editing or writing ledes, hit me up.
— Jessica Wakeman (@JessicaWakeman) July 8, 2016
Was just laid off from the job I moved to NYC for, so if you have any editing / writing leads, please let me know. Please RT. Email in bio.
— Sammy Nickalls (@sammynickalls) July 8, 2016