Time Inc. Chief Digital Officer Resigns, Returns To IAB
Departure comes on heels of Jack Griffin’s removal from Time Inc.
Less than a week after Jack Griffin’s ouster from Time Inc., Randall Rothenberg, who joined Time Inc. as chief digital officer in December, is leaving the company to return to his position as head of the Interactive Advertising Bureau.
The resignation comes less than two weeks after Time Inc. announced an "all-access" digital subscription plan to offer its brands on any tablet or e-reader platform. Rothenberg’s position will not be replaced, according to a company spokesperson.
A memo from the triumvirate of execs who replaced Griffin in the interim-including CFO Howard Averill, general counsel Maurice Edelson and editor-in-chief John Huey-went out to Time Inc. employees today.
The memo reads:
Randall Rothenberg informed us today that he has accepted an offer to return to the Interactive Advertising Bureau as its President and Chief Executive Officer.
Randall joined us a month ago as our first Chief Digital Officer and moved quickly to develop relationships and coordinate opportunities across Time Inc. We considered him a valued and collegial member of our management team and hoped he would stay.
Randall’s departure will be mitigated by his assurances that he will continue to work closely with Time Inc.
"Time Inc. is a valued member of the IAB, and as I return to that industry leadership role, I look forward to helping the teams here as you continue your digital transformation," Randall said today. "I was attracted to Time Inc. by its fantastic brands and terrific people, and believe that the company is well positioned to take advantage of the digital revolution in media and marketing."
Getting to know Randall better has been a great benefit to Time Inc., and partially as a result we are redoubling our commitment to the IAB. We are pleased to announce that Time Inc. will become a charter sponsor of the association’s new IAB Ad Lab and of the IAB’s important cross-industry measurement standardization initiative, where we will take an advisory board seat. We also will continue our participation on the IAB’s Board of Directors and on its Mobile Marketing Center of Excellence. These positions will give the company and our executives access to the best thinking in the industry."