Through Shutdowns and Acquisitions, CMP Quietly Transforms
Last month, C/C++ Users Journal printed its last issue. C/C++ Users Journal will continue operations online.
"These additions conform to our strategy of better serving our customers’ marketing needs by deepening our relationship with audiences," wrote Weitzner Thursday in an e-mail response to questions from FOLIO: Alert. "We want to provide the right content when, where and how our customers require it and to do so, we continually monitor and realign our portfolio as needed."
That means knowing "when to get in" and "when to get out," says Weitzner, adding, "We value print and consider it to be an essential tool in the marketing mix. And we continue to invest in print. For example, we revamped InformationWeek–our flagship–this past year and launched new print publications: Applied Neurology and Advanced Trading." The magazine closures started in the first quarter of 2006. At that time, two publications, IT Architect and Secure Enterprise stopped publishing a print edition and their content was shifted online. But four shutdowns in a year is significant for a company that has about 30 technology-related titles.
Within a period that extends to last spring, slightly predating Weitzner’s promotion, CMP has acquired six media companies that are heavy on Internet publications, and events and conferences. They include:
MediaLive International’s Technology Media Group. CMP paid $65 million in January to acquire its assets, which are heavy on events and conferences as well as online publications;
Shorecliff Communications, the event organizer and information provider serving the RFID (radio frequency identification), IPTV, broadband and wireless infrastructure markets, also acquired in January;
But it’s the company’s non-print products that are growing in leaps and bounds. CMP has in the last three months launched several new products including Smallbizresource.com and the beta version of TechSearch.com. It also partnered with CyberMedia to lunch a global technology and business services sourcing Web site, re-launched its Unstrung Web site as part of its online and added global events to its XChange conferences.
But Weitzner, without getting specific, said the revenues are currently on the rise. "CMP Media has been on a fast track," he adds. "Along with our new Web site and corporate marketing program, we launched great organic initiatives–like The News Show, smallbizresource.com, the Buyer Connection lead program, a Custom Events Group and CME podcasts along with the acquisitions. I see more of the same momentum, generating new options to enable us to continue to provide unique, meaningful and successful integrated marketing solutions for our customers."