Thomas Technology Solutions, Inc.
Thomas Technology Solutions, a systems integrator and pre-press service provider, has been providing publishing services for over 40 years. As an extension of our print-based technical services, we have launched a service offering to include an exact replica of current and back issue publications in a digital format, while incorporating powerful tracking capabilities. This digital publication can be used for viewing and searching the publication, as well as reporting on all website activity. The reporting features offer invaluable statistical data, tracking site hits, page hits, and click-thru rates, all of which are reported back to your advertiser base.
While specific to your particular business needs and publication cycle, the typical digital website offering involves the following:
ThomasTech converts print-ready files of your publications to a graphical format for electronic display. This ensures the digital edition is an exact replica of the print publication, resulting in a high quality page display.
Access to the digital publication can be accomplished through a number of searching capabilities, including:
ﾕ Table of Contents;Complete with full drill-down capabilities
ﾕ Keyword search–Pre-defined metadata will be selected for this advanced search functionality, with Boolean search functionality
ﾕ Full Text search–Includes all text;listing and advertising
Rotating banner ads are supported on the site. Float-in ads are supported, as well, enabling you to “bundle” print and digital advertising sales and statistical information in a package. In addition, all print ads can be displayed on the digital website as part of the composed page rendition. Images are fully searchable within the digital publication, and any URL or email links are fully active, taking the user to the designated website or email address.
The links in the listing text are active, as well, allowing cross-reference opportunities between ads or other sections within the directory publication. This feature also allows users to easily access advertisers’ web sites or email questions directly through the digital site.
Statistical reporting on viewer activity is provided for robust reports on both listings and advertisements. The reporting features can be used to analyze and optimize your channels, giving you complete control over the Web data generated from your digital publication.
A digital publication enables you as the publisher to achieve higher revenues based on added subscription or advertising sales. Banner ads float in and tickler ads can be sold independently from the print publications or advertisements.
In addition to digital website applications, ThomasTech has more than 40 years of experience assisting companies in content management, data conversion, typesetting, and other pre-press and data management business challenges. With offices in Horsham, PA and London, UK, we have the experience and expertise to meet the varied needs of publishers, industrial manufacturers, and other businesses. Call us today to set up an appointment to view a presentation of this offering.
Name: Steve Quirke
Title: VP, Business Operations
Company: Thomas Technology Solutions, Inc.
Address: One Progress Drive
Horsham, PA 19044