Teen People Publisher Headed Back to Old Job
One week after the announcement that Teen People is shuttering its print magazine to focus on its Web operation, the teen title’s publisher has landed a new gig and it shouldn’t take long for him to catch on. Publisher Gregg Hano, who left his position as publisher of Popular Science five months ago to take the helm of Teen People, is headed back to his old job, Time Inc.’s Time4Media division announced today.
"When Gregg Hano accepted the position of Publisher at Teen People five months ago, we knew that his would be tough shoes to fill," said Time4Media president Thomas Beusse in a memo to Popular Science staffers. "Gregg led PopSci through three consecutive years of double-digit, record-breaking advertising revenue growth and in the process, reinvigorated a storied brand and established the magazine as the leader in its category – a distinction it retains."
Teen People announced a week ago that it was shuttering its print title after two consecutive years of declines in advertising revenue. The Time Inc. title joins Hachette-Filapacchi’s Ellegirl, and Conde Nast’s YM to become the latest teen title to abandon print and focus strictly on new media properties. About 50 staffers were affected by Time Inc.’s decision to suspend Teen People following its upcoming September issue. The company said it would try to find the staffers jobs at other Time Inc. titles. Time Inc., after laying off hundreds of employees late last year, into early this year, is starting to rebuild its staff, the company said last week (See Time Inc. Works to Offset Job Cuts).
Popular Science also has enjoyed growth in recent months, said Time4Media Samara Mormar. The October issue just closed at an 11 percent increase in pages and the publication’s online ad revenue is up 211 percent, she said. Hann will return to Popular Science immediately, Beusse said in his memo.